Digital Marketing is a division of marketing that uses the Digital Platforms like Websites, Search Engines, Emails, Social Media (like Facebook, Instagram, Twitter, Youtube, etc.), using the Internet and other electronic devices like Computers / Smartphones to generate Customer interests and perform the sale. The Digital Marketing Scope is vast and is evolving fast.

Digital Marketing is essential for business as:

✔️ Digital Marketing helps open sales opportunities for businesses economically and with ease, to the Global audience as compared to Traditional Marketing.

✔️ Various Digital Analytical and Sales tools help us to find which audience to target and why, with precise pre-designed communications appropriate to their exact problems and needs.

✔️ Digital mediums are the most cost-effective ways for messaging across a Globe, which is the main reason for marketers to adopt them swiftly.

✔️ Digital marketing has techniques to increase the traffic flow to your websites like SEO, SEM, content marketing, email marketing, social media marketing, and much more.

✔️ Digital marketing assimilates data, communication, and messaging across various platforms, making it the finest form of integrated marketing.

✔️ Digital Marketing facilitates interaction with the audience on a real-time basis wherein their queries get answered personally, thereby creating brand image and loyalty.

Digital marketing is swiftly spreading its horizons and is now creating a dominant space in the marketing ecosystem. To cope-up with the growing global demand, more and more qualified digital marketing professionals are required. Taking Digital Marketing Certification along with your main stream education will open doors for employment in this field. Some of the top digital marketing areas which are opening up as career tracks for aspiring professionals are SEO Manager, PPC Executive, Social media analyst, Online community manager, Content Manager, Communications specialist, Apps manager, Blogger, Social media manager etc

Both options are good, having their own merits. In the classroom batch, you get the opportunity to interact face-to-face with your instructor, that’s good, while in Online you have the option to choose the best available faculty/training center, as the location and timings are not a constraint. You can decide on any option but should prefer the center which gives you first hand working exposure as just theoretical classes won't be enough.

Affiliate Marketing is something like selling someone else's product online and getting a commission from the sale proceed. It should be clear to all aspiring Affiliate Marketers that it is not a get-rich-quick scheme but a solid get-rich-slow plan, which involves efforts, passion, interest, and planning along-with patience to see results pouring.

It's well-known that companies are just loving this system of affiliate marketing as they now have to pay for that marketing only once a sale is executed. The affiliate marketer pays all the expenses of marketing (though minimal, like hosting, software, tools, domain registration, etc.). So why would a company NOT love? It's this that is making more and more companies getting committed to affiliate marketing. So the prospects for an affiliate marketer to profit are increasing with the growth of affiliate programs.

Affiliate marketing suits working professionals who are looking for passive income, as it is a business in which they generally require a smartphone/laptop and an Internet Connection. Affiliate Marketers earn affiliate commission by promoting/selling a product or service someone else has developed, they don’t have to face any uncertainty like someone who starts a traditional business. The best part is that they can generate passive income by utilizing their free hours along-with carrying out their current commitments.

One of the advantages of being an Affiliate Marketer is that they have the freedom to plan their own business. They are their boss and can schedule their time in such a way that they can manage their responsibilities and also put in their efforts honestly to achieve their affiliate marketing goals.

The most challenging part which many Senior Citizens face is that they avoid going out to work. The advantage they get in being an Affiliate Marketer is that they have the freedom to plan their own business. They are their boss and can schedule their time in such a way that they are genuinely able to contribute towards achieving their affiliate marketing goals while working from the comforts of their home. It helps them keep busy and earn some extra bucks.

Digital Marketing provides many options to a Businessman, like - Starting an online e-commerce business that results in addressing a broader audience. Working as an Affiliate to giants like amazon opens doors to promote Millions of Products available on amazon without investing etc.